Meet 5 of the 15% of Tech Board Seats Held by Women in Vietnam

Less than 15% of women are represented as CEOs or directors in the Vietnamese tech market. Many women frequently face challenges that lead them to leave their jobs at key stages of their careers. This issue has been explored in a previous BCG publication on diversity in Southeast Asia. Today, let’s meet five inspiring women who are shaking things up.

Ms. Bui Ngoc Anh – Taking Early Retirement To An Audacious Leap

Starting her career after obtaining a master’s degree in commerce from Van Hanh University, Ms. Bui quickly rose through the ranks in the construction industry, showcasing her exceptional talents as the Chief Accountant of the Foreign Construction Company under the Ministry of Trade. However, she didn’t stop there.

Driven by her entrepreneurial spirit, Ms. Bui took an audacious leap and founded TMA Solutions in 1997 with just six engineers. Today, TMA has flourished under her visionary leadership, becoming one of Vietnam’s largest offshore software providers. With over 4,000 employees and offices spanning multiple countries, TMA is a testament to Ms. Bui’s unwavering determination and business acumen.

Her accomplishments have been noticed. Ms. Bui has been honored with numerous accolades, including the prestigious Gold Medal for Software Outsourcing, recognition as one of the Top 10 Industry 4.0 Companies in Vietnam, and the esteemed Women Entrepreneur Award by Forbes Vietnam.

Ms. Le Hoa Nguyen – Top 50 Tech Women

She’s the brilliant CEO and mastermind behind Dutycast Technology, a rising star in Vietnam’s cross-border e-commerce platform. With Dutycast, you can shop your heart out from online retailers in the US, UK, Australia, Japan, and beyond!

But that’s not all. Hoa has earned some serious street cred in the tech industry. She’s been recognized as one of the Top 50 Tech Women in Norway and has also snagged a spot among the Top 50 most talented female leaders in the Asia-Pacific region. Talk about impressive!

When asked about her achievements, she humbly states, “I am pleased to use my background to help build a strong international female leadership system that inspires young people and promotes the position of women in business and society.”

Ms. Huyen My Nguyen – Empowering 10,000 Women in Tech

As the co-founder and director of social projects at SheCodes Vietnam, a kickass non-profit organization, Huyen My is on a mission to equip women with the skills and resources they need to conquer the tech industry.

In 2021, Huyen My’s incredible talents earned her a spot among the illustrious Forbes Under 30 Vietnam lineup. She’s also the co-founder of Resident, a mind-blowing proptech platform that won the Future Solution Contest at Techfest 2021.

In her own words, she says, “I believe in the power of technology to change lives. My mission is to create solutions that offer equal opportunities and a smarter life for everyone.”

Ms. Chu Thi Thanh Ha – A female leader in a male-dominated field

She is the first Chairwoman of FPT Software, a leading IT company in Vietnam. Under her leadership, the company has achieved continuous growth and new records, even during the COVID-19 pandemic. In 2021, FPT Software grew 23% and reached 107 million USD in annual profit.

Recently, she graced the pages of Forbes Vietnam’s March 2022 issue, recognized as one of the top 20 female leaders in the professional realm. She was one of a few individuals to receive the Certificate of Merit from the Vietnamese Prime Minister as well.

Recalling a hard time at the start of her career when choosing, she shares, “It seemed like a choice against the majority. At that time, with a very humble start, I set a goal for myself to overcome the prejudices of society and my family, to venture into a difficult but attractive field like IT.”

Ms. Van Dinh Hong Vu – The true essence of a changemaker

Born in 1985 in the vibrant city of Ho Chi Minh, Vietnam, she embarked on a path of passion and purpose. Graduating from the Foreign Trade University with a bachelor’s degree in international business, she set her sights on making a difference in the world.

Driven by her unwavering commitment to education and social impact, she co-founded ELSA in 2015. This revolutionary AI language platform has transformed the language learning experience for non-native speakers, garnering a staggering user base of over 13 million individuals across 100 countries.

Recognized as one of the 20 most inspirational women on Forbes Vietnam’s esteemed list, she continues to inspire and empower women in the field of technology. With a resolute determination, she boldly declared, “I have accumulated a decade’s worth of management knowledge and talent. It’s time for me to pursue my passions in the realms of technology and education.”

Image Source:
TMA Solutions
Le Hoa Nguyen
Huyen My Nguyen
FPT HCM
Kênh 14

October 11, 2023October 13, 2023

Latest data on Women in Vietnam Tech

Women in Vietnam Tech - Closing the Gender Gap

Vietnam’s digital economy contributed approximately 14.26% to the total GDP in 2022 and is projected to grow at a rate of 8.9% from 2022 to 2026, which has witnessed notable developments in its tech sector. Moreover, Vietnam has made significant progress in promoting gender equality, moving up four places to rank 83rd in the World Economic Forum’s Global Gender Gap Index 2022. But more work ahead…

Why Women in Tech?

According to the U.S. Bureau of Labor Statistics, employment in STEM occupations has grown 79 percent in the past three decades and is projected to grow an additional 11 percent from 2020 to 2030.

A recent study by the World Economic Forum found that 75% of jobs globally will require STEM skills by 2050. This is due to the rapid growth of new technologies such as artificial intelligence, robotics, and big data.

Low- and middle-income countries have lost 1 trillion USD in GDP over the past decade due to women’s exclusion from the digital world. This loss is expected to increase to 1.5 trillion USD by 2025 if no action is taken. Another piece of research from the International Monetary Fund (IMF) suggests that closing the gender gap can have a significant economic impact, potentially increasing a country’s GDP by an average of 35%.

Closing the gender gap can increase a country's GDP by an average of 35%

These statistics underscore the importance of promoting gender equality, particularly in the digital economy, in order to unlock women’s untapped potential and contribute to Vietnam’s overall economic prosperity.

Latest data on Women in Vietnam Tech

Vietnamese women represent about 37% in STEM

The gender gap in the STEM (science, technology, engineering, and mathematics) industry workforce in Vietnam remains a pressing issue, as women currently represent only about 37% of the sector, which is higher than the global average of 25%, according to data from the International Labor Organization.

The low proportion of women in the STEM industry reflects a broader trend of gender disparity in education and career opportunities. In Vietnam, the percentage of women who successfully complete education in STEM fields stands at 36.5%. While progress has been made in recent years to encourage girls and young women to pursue STEM education, significant barriers still hinder their entry and advancement in these fields.

The percentage of women who successfully complete education in STEM fields

4/5 of working-age women in Vietnam are engaged in low-skilled or unskilled work

Nearly four-fifths of working-age women in Vietnam are engaged in low-skilled or unskilled work. As per the General Statistics Office (GSO), the training rate for male workers stands at 25%, whereas for female workers, it is 20%, indicating a disparity in training opportunities between genders. These statistics highlight the urgent need for comprehensive strategies to address the challenges faced by women in the labor market and the potential economic impact of job losses in key industries.

Vietnamese women frequently face challenges that lead them to leave their jobs at key stages of their careers. This issue has been explored in a previous BCG publication on diversity in Southeast Asia. The reasons behind this trend are multifaceted and stem from deeply ingrained issues.

Percentage of CEO and management level of Vietnamese women

13% of women cannot pursue a long-term tech career because of family responsibilities. 11% say that they find it difficult to seek advancement opportunities. Besides, 40% of organizations don’t have a retention program for women.

Push them away

To improve the situation of women in tech, companies and policymakers need to take a targeted approach that focuses on the critical junctures in a career. A study by BCG SEA Women identified three such moments, along with the key influences that have the biggest effect on women at each juncture:

1. Choosing to pursue higher education in technology

2. Selecting the first job

3. Deciding to remain in a technology career

This study also developed a menu of initiatives that can boost progress for women at each of the three moments.

Ideas that can boost progress for women in company

Reference:
Innovation and Technology for Gender Equality in Viet Nam, United Nations Vietnam, 2023
Boosting Women in Technology in Southeast Asia, Boston Consulting Group (BCG), 2020
Country Gender Equality Profile Viet Nam, UN Women, 2021

September 6, 2023September 6, 2023

6 Features Make JSON Formatting and Validation Easy

JSON (JavaScript Object Notation) is a lightweight data interchange format. It is easy for humans to read and write, and it is also easy for machines to parse and generate. However, working with raw JSON code can sometimes be challenging, especially when it lacks proper formatting or contains errors. In this blog post, we will explore several helpful tools and features that simplify JSON formatting and ensure its validity. Whether you’re a developer or a non-technical user, these tools will make your JSON data management a breeze.

1. JSON Viewers: Simplifying JSON Visualization

JSON viewers offer a user-friendly way to visualize JSON data. They present the JSON document in a structured format, making it easier to navigate and understand complex structures. With features like tree-like representations and collapsible nodes, these tools simplify the exploration of JSON data. Popular JSON viewers include JSON Editor Online and JSONViewer, which provide intuitive interfaces for effortless JSON visualization.

2. JSON Beautifiers: Making Your Code Readable

These tools automatically format your JSON code for improved readability. They add indentation, line breaks, and consistent spacing, making your code much easier to understand and navigate without altering the data itself. Some popular JSON beautifiers include Code Beautify, JSONLint, and JSON Beautifier.

JSON Beautifiers - Make Your Code Readable — JSON Beautifier tool

3. JSON Linters: Ensuring Syntax Accuracy

These tools help you identify syntax errors and inconsistencies in your JSON code. They can be used to catch errors early on, preventing them from causing problems later. Some popular JSON linters include JSONLint and JSHint.

JSON Lint: Ensuring Syntax Accuracy — JSON Lint Tool

4. JSON Validators: Verifying Data Integrity

These tools ensure that your JSON code adheres to a predefined schema or set of rules. They identify issues such as incorrect data types or missing fields. Some popular JSON validators include JSON Schema Validator and JSONBuddy.

5. IDEs: Streamlining JSON Management

IDEs (Integrated Development Environments) like IntelliJ IDEA and Visual Studio offer potent features for JSON management. They can be used to format JSON, validate its syntax, and even provide auto-completion suggestions.

6. JSON Format Checkers: Ensuring Conformance

These tools examine your JSON code to verify its adherence to the JSON standard. They go beyond syntax validation by analyzing the structure, data types, and overall format of your JSON. Some popular JSON format checkers include ExtendsClass and JSON Schema Validator.

Conclusion

Managing JSON data doesn’t have to be a daunting task. With the help of tools like JSON Viewers, Beautifiers, Linters, Validators, IDEs, and format checkers, you can simplify JSON formatting, validate its syntax, and ensure data integrity. These tools empower both developers and non-technical users to work with JSON more efficiently and confidently. By leveraging these resources, you can enhance the readability, accuracy, and overall quality of your JSON data, enabling seamless integration and data exchange in your applications.

We hope this blog post has helped you learn more about how to simplify JSON formatting and validation. If you have any questions, please feel free to leave a comment below.

July 19, 2023July 26, 2023

How do Payment Apps keep your information safe and sound?

How Payment Apps keep your information safe and sound

I’m Quang – a Mobile app developer, specializing in iOS. Today, I spent 30 minutes reading “How Apple Pay works under the hood?” by Prashant Ram. I am excited to share this knowledge right away. And I will try to explain it in the simplest way.

How Apple Pay supports your security

Whenever you add your card to your phone (1), Apple passes the info to your bank – Issuer Bank (2). Then, the bank returns a unique identifier – DAN. Your phone will store DAN on a special hardware chip – Secure Element (3).
If you make a payment, Secure Element will generate the one-time codes (Dynamic CVV & Dynamic Cryptogram) and send them to the POS machine (4). The POS passes to the seller’s bank (Merchant Bank) together with your DAN (5). After the Merchant Bank conveys the request to the Issuer Bank, your payment is approved (6). Find out what really happens in step 6 here.

So what?

1. Apple doesn’t store your info, they pass it to the bank.

2. By using DAN, no one except your bank owns your card information.

3. Dynamic CVV cannot be reused, even if it is captured by a 3rd party.

4. Secure Element is physically isolated from your device, making it very difficult for hackers.

Google Pay does this a bit differently

Whenever you add your card to your phone (1), Google Server receives the info (2), gets verification from your bank (3) and returns an identifier (Payment Token) to your phone (4).
If you make a payment, your phone passes the Dynamic CVV, Dynamic Cryptogram and Payment Token to the POS machine (5). The POS passes them to the Merchant Bank (6). After the validation process between Merchant Bank and Issuer Bank (7), Google Server will be informed (8).

So what?

1. Both Apple & Google are secure, just different approaches

2. By recording your purchase on the server, Google could theoretically track your spending habits

3. Apple controls both software & hardware (e.g., Secure Element), that’s why they offer a more comprehensive solution

Apple says their products are designed to protect your privacy, noting the following on their website: “At Apple, we believe privacy is a fundamental human right.” This also raises the question for me of whether Google uses private information to make money. Could anyone answer this?

Reference
How does Apple Pay and Google Pay work? Steps & Architecture
Google keeps an eye on what you buy, and it’s not alone
Google tracks your purchases. Here’s how to see what Gmail knows

June 13, 2023June 13, 2023

12 tips to make your website more inclusive

Last weekend, Bich – our head of design, tried to help her 60yo aunt from afar, to book a slot with the doctor. During the hour, dozens of OTPs were sent, but the elderly lady missed all of them because they quickly expired after a minute. That’s when our discussion broke out this Monday. Is it realistic to build an accessible website for everyone? Why? And how? After researching the whole week, we realize this is feasible, helpful for people, and beneficial to businesses as well. So we want to share this with you.

In this blog:
Why inclusive web
Vision issues
Hearing issues
Physical issues
Intellectual issues

Why inclusive web design matters:

Ethics and morals:
- According to WHO, an estimated 1.3 billion people experience significant disability in 2023. This represents 16% of the world’s population, or 1 in 6 of us.
- In a study by WebAIM, 98.1% of homepages analyzed had at least one WCAG 2.0 failure, making the website inaccessible to individuals with disabilities.
Business benefits:
- People with disabilities represent a significant market segment, with a combined disposable income of more than $8 trillion.
- A study by the UK Government found that 71% of people with disabilities will leave a website immediately if it is not accessible, and 82% will not return to the site.
- In a case study by Microsoft, the company estimated that the accessible design of their Xbox Adaptive Controller, which was designed specifically for gamers with disabilities, generated $4.6 million in incremental revenue in its first year.
Legal compliance:
- In the US, the Americans with Disabilities Act (ADA) requires that places of public accommodation, including websites, be accessible to individuals with disabilities. In
- 2019, Guillermo Robles, a blind man, filed a lawsuit against Domino’s Pizza for not providing an accessible website and won the case.

If you’re also a digital designer like us, a start-up selling something online, or even an aged business enhancing your website, take a 10-minute glance at 12 tips below, and see what you could apply for customers with different disabilities.

Vision issues

Vision issues refer to any condition that affects an individual’s ability to see or perceive visual information such as partial or complete blindness, low vision, or color blindness. Consider these suggestions to cater to their needs:

Make text readable: Use a font size of 16 points or larger, and avoid using script or cursive fonts. Avoid using text in image format as screen readers cannot read it. It’s also recommended to maintain a high-contrast level, at least 4.5:1 between text and background. _ Bich – Creative Tribe Leader
Select the Captcha: Captcha typically involves presenting users with a visual challenge, like defining distorted text or images to prove that they are human. To prevent people with vision impairment from being a robot, provide another technique to verify users such as audio challenges or math challenges as well. _ Truc – UX/UI designer
Use audio: It provides an alternative way to access the content. Besides creating audio content ourselves, why don’t we try to add the Text-to-Speech API that converts written text into spoken words? Some popular providers include Google Text-to-Speech, Amazon Polly, Microsoft Text-to-Speech,… _ Tien – Graphic designer

Hearing issues

Individuals who are deaf or hard of hearing face challenges accessing audio content on websites and applications. Therefore, here are some tips for designing for people with hearing impairments:

Prevent jump scare: Some individuals with hearing impairments may have hearing aids or cochlear implants that amplify sound. Don’t scare them by auto-playing audio which can make them uncomfortable or even painful. _ Bich – Creative Tribe Leader
Consider sign language: For individuals who use sign language as their primary means of communication, providing sign language videos can be helpful. These videos should be clear and easy to understand. _ Truc – UX/UI designer
Avoid phone verification: Many websites and applications use verification by phone calls as a means of confirming the user’s identity. Instead, utilize text-based methods like SMS or email. _ Tien – Graphic designer

Physical issues

Anyone with physical issues may have obstacles accessing web content and applications due to mobility or dexterity issues. Therefore, here are some tips for designing for individuals with physical disabilities:

Consider one-finger tasks: Minimize the need for simultaneous actions such as pressing two buttons at once, pinching to zoom or scrolling a long page. Instead, why don’t you utilize Drop-down menus, Anchor links or Navigation with Slide-out, Breadcrumbs and Tabbed? _ Bich – Creative Tribe Leader
Allow customizable menus: Allow users to create a personalized menu of frequently used actions at convenient positions, which can be a Floating menu (appears on top of the screen and can be moved around by the user) or a Contextual menu (appears when a user performs a specific action). _ Truc – UX/UI designer
Leave some space: To ensure that touch targets are easy to interact with, designers should use a minimum touch target size of 44 pixels by 44 pixels, keep a minimum margin and padding of 8 pixels. At least 30% white space (also known as negative space) is recommended also. _ Tien – Graphic designer

Intellectual issues

As many as 3 out of every 100 people have a cognitive disability. They may face challenges in understanding complex language, social cues or distractions by being hypersensitive or hyposensitive to certain sensory stimuli, such as loud noises, bright lights or fast movements. Therefore, here are some tips for designing for them:

Get to the point: Avoid using jargon (technical terms, acronyms, slang,…), abstract concepts (metaphors, idioms, wordplay,…). Moreover, make the content short, break them up into smaller chunks, use bullet points and visual aids to convey information. _ Bich – Creative Tribe Leader
Provide Chatbots: A study published in the Journal of Autism and Developmental Disorders noted that chatbots are effective for children with autism, as they offer a structured and predictable environment and can be customized to individual users. _ Truc – UX/UI designer
Less is more: Minimize the use of animations, flashing elements, pop-ups, auto-play videos, sound effects and too many contrasting colors. Some better replacements could be banners, static images, diagrams, flat illustrations, inline messages, tooltips, etc. _ Tien – Graphic designer

Many companies have dedicated teams or departments that focus specifically on accessibility and inclusive design for people with disabilities like Microsoft, Google, Apple, Facebook,… Do you want to tap into a product with full accessibility for everyone?

May 30, 2023May 30, 2023

Hỏi Giới Trẻ Việt Sao Mê Xài Fintech App

89% người dùng Việt đã sử dụng các công cụ số cho ít nhất một hoạt động tài chính trong năm 2022, theo báo cáo của Mastercard. Bên cạnh các nhu cầu thiết yếu như thanh toán online, quản lý dòng tiền hay chuyển khoản, các bạn trẻ còn dùng các ứng dụng Fintech để chơi game, vay mượn, đòi nợ,… Hỏi các bạn trẻ văn phòng xem họ ấn tượng với app Fintech nào nhé!

Momo – Ví điện tử có trò chơi trực tuyến hấp dẫn nhất Việt Nam

“Tết nào mình cũng chơi Lắc Xì trên Momo để giết thời gian và thử vận may.”
_ Bạn N.T – Designer

Chơi game trên ví điện tử?

Nghe có vẻ hơi khó hiểu. Nhưng chính nó đã giúp Momo lôi kéo được 12 triệu người chơi trong mùa Tết 2022. Tại Việt Nam, MoMo chiếm lĩnh 68% thị phần với hơn 31 triệu người dùng, 50.000 đối tác và 140.000 điểm thanh toán. Ngoài nhu cầu giải trí và thanh toán online, người dùng Momo còn có thể phát tâm làm việc công đức, đầu tư kiếm chác, học cách làm giàu,… Mới nghe đã thấy ham.

Tham vọng trở thành một “siêu ứng dụng” all-in-one đã thúc đẩy Momo chăm ra mắt các tính năng mới hơn bất kì một ứng dụng Fintech nào khác tại Việt Nam. Nhiều người dùng Momo cho rằng: Vấn đề lớn nhất của ứng dụng này lại chính là cái mác “Superapp”. 90% review tiêu cực về Momo trên Google Play xuất phát từ những lý do như: “bugs and crashes”, “nonsense features”, “nobody-care pop-ups”,…

Quan điểm: Momo không sai, đội ngũ dev mới sai.

Theo dự báo của Gartner, đến năm 2027, hơn 50% dân số toàn cầu sẽ là những người dùng tích cực của các siêu ứng dụng. Momo không phải là siêu ứng dụng duy nhất tại Việt Nam, còn có Grab, Gojek, Zalo nữa mà. Các Superapps hướng đến thỏa mãn nhu cầu khách hàng từ A-Z, tìm cách độc tôn thị trường và nắm trọn dữ liệu 360॰ của người dùng. Dù gì, việc Momo cho ra các dịch vụ mới liên tục khi chưa hoàn thiện cũng chẳng khiến con app này thất thoát là bao. Chỉ cần một hoặc một vài chiến dịch có sức công phá mạnh như Lắc Xì, Momo chắc chắn vẫn sẽ nắm giữ vị trí tiên phong trên đường đua Fintech. Tuy nhiên, niềm tin của người dùng một đi là khó trở lại, đội ngũ dev của Momo chắc hẳn sẽ cần chú ý hơn trong việc tối ưu hiệu năng với những tính năng cơ bản nhất mà một Ví điện tử phải có.

Splitwise – Ứng dụng đòi nợ cho những người hướng nội

“Vừa không sợ mích lòng, vừa không lòng vòng với tính năng
“nhắc nhẹ” những người chưa trả nợ cho mình.”
_ Bạn T.T – Planner

“Tệ nạn” lúc mượn hết mình lúc quỵt hết hồn:

– Cứ 6 người tham gia khảo sát thì có 1 người nói rằng: Tiền đã hủy hoại một trong những mối quan hệ của họ. “Vay mà không trả” là lý do hàng đầu (41%).

– 27% khác nói rằng: Chưa đến mức bị hủy hoại, nhưng tiền đã gây ra căng thẳng trong các mối quan hệ của họ.

– Đến 46% những người từng đưa tiền cho người thân đang cảm thấy hối hận.

Kết quả trên được thu thập từ phản hồi của hơn 2000 công dân Hoa Kỳ (LendingTree, 2021), nhưng chắc hẳn đã tạo được sự đồng cảm sâu sắc với các công dân toàn cầu.

Công nghệ đã làm dịu nỗi đau khi vay mượn:

Cũng theo khảo sát LendingTree, gần 60% người dùng thuộc thế hệ Y và Gen Z cho biết các ứng dụng tài chính đã giúp các mối quan hệ của họ trở nên dễ dàng hơn – bằng cách giảm bớt sự khó xử có thể xảy ra khi “tự mình đòi nợ”.

Cụ thể hơn, 61% người dùng cho biết bạn bè hoặc gia đình của họ đã trả lại tiền ngay sau khi ứng dụng “nhắc khéo”, mặc dù 39% còn lại vẫn còn “thả quả bơ”.

Quan điểm: Splitwise – Dùng free vẫn ngon

Không phải là ứng dụng quản lý chi tiêu nhóm duy nhất trên thị trường, nhưng Splitwise đã làm rất tốt trong việc mang đến nhiều tính năng miễn phí nhất trong một giao diện dễ sử dụng nhất. Từng khoản chi nhỏ đều được sao kê cụ thể, có thể thêm bạn bè vào cùng nhau ghi lại các mục thu chi theo thời gian thực. Nhược điểm duy nhất của Splitwise là cần cập nhật bạn bè vào danh bạ trước khi thêm tài khoản của họ vào ứng dụng.

Money Lover – Khi lương 15 triệu vẫn không đủ sống

“Dù mới ra trường và thu nhập tương đối so với các bạn trẻ,
cuối tháng mình vẫn phải ăn mỳ tôm.”
_Bạn M.H – HR

“Hồi trước thì dùng để săn sale online, còn bây giờ
mình còn dùng để thanh toán trên AppStore”
_ Bạn D.K – IT

Sao ShopeePay hay làm mưa làm gió?

Một nửa người dùng ShopeePay tại Việt Nam được hỏi cho biết ứng dụng đã và đang giúp họ thanh toán nhanh hơn. Trong khi đó, 62% nói rằng họ thích các chương trình Promotion của ví điện tử này vì nó đúng với nhu cầu của họ (Decision Lab, 2022). Nhưng điều thật sự làm nên sự khác biệt của ShopeePay so với các đối thủ khác là nó được tích hợp chung những ứng dụng mà họ thường xuyên sử dụng.

Hợp lý thôi. Ai rồi mà chẳng săn Sale 10.10, 11.11, 12.12,… trên sàn S. Nếu Shopee đứng thứ hai về mảng thương mại điện tử tại Việt Nam thì chẳng ai dám xưng danh đứng nhất. Cứ 5 em Gen Z thì sẽ có 3 em chọn Shopee để mua sắm online đầu tiên. Chưa kể là khi xưa cậu thiếu gia nhà Táo chỉ chịu chơi với mỗi em Momo thì nay lại rủ thêm em ShopeePay nhà mình nhập hội.

Quan điểm: Muốn đi nhanh thì đi một mình, muốn đi xa phải đi rủ rê

Dù lượng chuyển đổi O2O (Offline to Online) tăng như được mùa sau Covid, kinh doanh offline chắc chắn vẫn sẽ phát triển trong một thời gian nữa. 59% người tiêu dùng cho biết khả năng cảm nhận, chạm và dùng thử sản phẩm là mấu chốt để họ vẫn mua sắm tại cửa hàng truyền thống. Dù đang đi nhanh trong mảng e-commerce, nhưng nếu muốn đi xa, ShopeePay chắc chắn phải “rủ rê” thêm đồng minh, nhất là khi mảng thương mại truyền thống vẫn chiếm đến 92% tỷ trọng bán lẻ hàng hóa và dịch vụ tiêu dùng tại Việt Nam. (Cục Thương mại điện tử và Kinh tế số, 2022)

Theo dõi Officience để xem thêm nhiều nội dung thú vị về thị trường Công nghệ tại Việt Nam.
🔵 LinkedIn: www.linkedin.vn/company/Officience
🔴 Fanpage: https://www.facebook.com/Officience

May 19, 2023May 19, 2023

Offy To Hanoi – Meet & Gossip & Take Away with Local Tech

Cảnh, Quyên and Tân recently arrived in Hanoi to share their innovative solution for Solar energy at the Vietnam – France Cooperation Conference. Besides, they met tech start-ups and friends to gain “5 key insights in the local tech market”.

• Mr. Vũ Anh – CEO Coc Coc – AI makes Search engine racing more twists and turns
• Mr. Việt Anh – Founder & CEO Spiderum – When Untrending content gains traction
• Mr. Tường Vũ – CEO Eco Mobile – Teal model is invading more land
• Mr. Kim Cương – Founder Cohost AI – AI enables Micro business’ daily challenges
• NIC – The expected station of 5000 innovators and more

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Mr. Vũ Anh – CEO Coc Coc – AI makes Search engine racing more twists and turns

Google makes up 95.52% of the market share in Vietnam. But now, even latecomers may surpass. Besides Google, the top 4 most popular runner-ups in Vietnam 2022 are: 2. Coc Coc (2.9%), 3. Yahoo! (0.69%), 4. Bing (0.62%), 5. Baidu (0.1%). (statista.com, 2022)

How are the top Search engines in the world race?

———————–

Mr. Việt Anh – Founder & CEO Spiderum – When Untrending content gains traction

People take 50 milliseconds to form a first impression, 1.7–2.5 sec to skim a social post, 60s to watch a TikTok video. But with 100,000 of Spiderum’s users, even a 30-min reading of a blog is no problem.

Does content length really matter?

———————–

Mr. Tường Vũ – CEO Eco Mobile – Teal model is invading more land

TEAL organizations are defined as a management style by the following three ideas: self-management, wholeness and evolutionary purpose. Some example organizations are sunhydraulics.com, we-q.com, patagonia.com, officience.com, etc.

Learn more about Teal

———————–

Mr. Kim Cương – Founder Cohost AI – AI enables Micro business’ daily challenges

90% of microbusinesses lose on the game log-in because of limited resources and a lack of operational costs. Now AI is making a big revolution to bridge the gap between big corporations and SMEs.

How can AI be a game changer?

Mr. Kim Cương - Founder Cohost AI - AI enables Micro business' daily challenges

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NIC – The expected station of 5000 innovators and more

With a focus on smart factories, digital content, network security, smart urban areas, and environmental technology, the National Innovation Centre (NIC) is expected to attract 40 large technology companies, 150 start-ups and SMEs, 15 venture investment funds and create more than 5,000 jobs – developing a complete innovation ecosystem for carrying out the national economy.

About NIC

NIC - The expected station of 5000 innovators and more

Jot your points down and connect with the Officience community at:

🔵 LinkedIn: www.linkedin.vn/company/Officience
🔴 Fanpage: https://www.facebook.com/Officience

April 11, 2023April 11, 2023

What is CMS and examples of the best CMS – 3 minutes to grasp

The article defines CMS as a software application that helps create, manage, and modify digital content. CMS examples include WordPress, Drupal, and Joomla,… Learn more about CMS definition and its role in website development and management.

In this article:
What does CMS stand for?
CMS meaning – Why should you care?
What is Open source CMS?
What is Proprietary CMS?
What is Headless CMS?
Best CMS – Pick the right!

What does CMS stand for?

A CMS, or Content Management System, is defined as a software tool that allows users to manage content on their websites using simple drag and drop without knowing how to code at all.

What is CMS - Content management system example — Kinsta.com – Content management system example

Your CMS’s “content” might include:

Blogs
Videos
e-commerce items
Forums
Memberships

Definitely, there could be a variety of content at once! You may handle as many various sorts of content as you need with the support of a CMS platform.

CMS meaning – Why should you care?

CMS enables non-developers and everyone:

Usually, to make a change, even a simple content update, you have to download code files from the server, fix the HTML code by hand, then upload it back to the server. This is such a tricky process. With CMS software, you will be able to create, manage, edit, and launch content through a friendly interface everyone can use.

CMS makes teamwork easier and safer:

Many users can access and work on the back end of a CMS at the same time, which helps improve workflows and productivity throughout your company. With CMS user management, you can control what your members do and don’t. For instance, content creators can have all the rights necessary to modify content, but they won’t be able to uninstall plugins or otherwise radically alter the function of the website.

What is CMS - WordPress user management — WordPress – WordPress user management

CMS saves your time with sexy design templates:

With a variety of cms templates, you can rapidly alter the appearance of your site so that it appears well on every device and improves your UX. Remember, 61% of online users will drop your site if they have a poor experience with it.

What is CMS - Hubspot website templates — Hubspot – Hubspot website templates

CMS provides SEO features and extensions:

– Create your page titles and meta descriptions
– Customize friendly URL structures
– Create XML sitemaps
– Add alt text
– Include navigation
– Optimize page load times

What is CMS - Best CMS for SEO — W3techs.com – Best CMS for SEO

What is Open source CMS?

An open source CMS makes the codebase of software available to everyone. As a result, your business with access to the source code can change the software and add any features they require. You can check out open source CMS software for free, with no licensing, upgrade fees or contracts. However, some services may incur expenses, such as:

Technical assistance with installation and setup
Software customization outside of the basic offering
Templates, add-ons, and plug-ins
Management and staff training
User support, such as regular CMS software updates

Although open source CMS helps your business optimize the cost and the modules continually improve by community, they sometimes face attacks as anyone can see the code.

Examples of open source CMS platforms:

What is Proprietary CMS?

Commercial CMS is another term for proprietary CMS. Opposite to open source CMS, proprietary CMS is created and controlled under a single business and closed to the public. If you currently have a website or back-end system, it may be more difficult and costly.

If you choose a proprietary CMS controlled by the other company, you will know exactly who to take responsibility for if there is a problem. The main downside of a proprietary CMS is that your reliance on others makes switching more difficult and expensive.

Examples of proprietary CMS platforms:

What is Headless CMS?

Traditional CMS gave non-tech users a chance to set up their content in the era of website browser building. However, because they were not made to keep up with trendy technology, we now require a Headless CMS as a result of new devices and displays being born (mobile apps, IoT,…) besides the website.

What is CMS - How headless CMS works — Computan – How headless CMS works

But how does Headless CMS work? While traditional CMS sets up your content in one place for both “backend” and “front-end”, a headless CMS manages the content at the backend and publishes it on the front-end through an API. In this way, you can display content on any device because they are independent.

What is CMS - Emerging trends in IoT — Colan Infotech – Emerging trends in IoT

Headless CMS unifies content into a single content hub, eliminates manual processes like copy and pasting and makes content reusability a breeze on different cases, campaigns or devices. In other words, Headless CMS can easily apply the COPE principle: Create Once, Publish Everywhere.

Examples of headless CMS platforms:

Best CMS – Pick the right!

Any new CMS is a big effort that will influence numerous aspects of your organization. Make sure you receive input and buy-in from a diverse panel and be prepared to hear divergent viewpoints. While IT will want to take a technical approach to lower risks, marketing will be keen to get started on content creation.

If your organization lacks strong in-house developers, you should consider hiring an implementation partner or agency. They will assist you in selecting a CMS and ensuring that it fits into a bigger digital strategy. After the first installation, many partners continue to provide assistance.

March 27, 2023March 27, 2023

What is SSL certificate? – Simple explanation for non-tech people

What is an SSL certificate? Simply put, it’s a security measure that encrypts data transmitted between a web server and a browser. Whether you’re buying an SSL certificate or looking for a free one, it’s important to ensure the safety and protection of your website visitors.

What is the meaning of SSL Certificate?

Have you ever wondered about the diff between HTTP and HTTPS?

While surfing websites that asked for sensitive information, such as login credentials, credit card numbers, etc., perhaps you noticed the extra “s”. But what does it mean? Simply explained, the “s” indicates that your connection to that website is safe, encrypted and that any data you provide is exchanged with the website in a secure way. This technology is known as SSL (Secure Sockets Layer) – a digital certificate that authenticates a website’s identity and enables an encrypted connection.

As the data exchanged between web servers and browsers is sent in plain text, you are open to eavesdropping. In this instance, the SSL decides how the link and the data being transmitted are encrypted.

How does an SSL certificate work?

The most significant aspect of an SSL certificate is that it has been digitally signed by a trusted Certificate Authority (CA), such as Let’s Encrypt, GoDaddy, HubSpot or DigiCert,… Everyone can create a certificate, but browsers will only accept certificates from organizations on their trusted CA list. To be considered a reliable CA, an organization must comply with and be audited against the browsers’ security and authentication standards.

An SSL certificate is given by a CA to an organization and its domain name certifies that the identity of that organization has been confirmed by a trustworthy third party. Because the browser trusts the CA, it now trusts the identity of that company as well. The browser informs users that the website is secured with SSL, so they can browse the site and even enter confidential information with confidence. A “not secure website” warning may also cause your visitors to be doubtful, which will reduce traffic and revenue.

You can also read “GET DOMAIN NAME IDEAS INSTANTLY – TIPS & TOOLS”

What type of SSL certificate do I need? – Cert type distinction

Here are the 5 types of SSL Certificates to consider:

1. Extended Validation Certificates (EV SSL)

The highest-ranking and most expensive SSL certificate type, requires website owners to go through a strict identity verification process, and is typically used by large websites that require a lot of personal information (e.g., banks or medical providers).

2. Organization Validated Certificates (OV SSL)

The second-highest in price and assurance, with a substantial validation process that is frequently used for commercial and public-facing websites that gather and retain consumer information (e.g., web apps).

BUILD E-COMMERCE WEB WITH OFFICIENCE?

3. Domain Validated Certificates (DV SSL)

The least expensive, with low assurance and limited encryption, the process just requires establishing domain ownership by responding to an email or phone call, and is mostly used by blogs or informational websites.

4. Wildcard SSL Certificates

To secure a base domain and infinite subdomains, cheaper than several single-domain certificates when you need encryption for multiple domains.

5. Multi-Domain SSL Certificates (MDC)

Secure up to 100 different domain names and subdomains with a single certificate, saving time and money; commonly used by businesses with multiple jurisdiction representations.

Can I have a Self-signed certificate?

Yes! Everyone is able to create a certificate, as we mentioned earlier. A Self-signed SSL certificate is not issued by a Certificate Authority (CA) that is recognized. Instead, the duty will fall on the website’s developer or host. What makes them effective if implementing them in a production environment will sharply reduce the volume of visitors to your website and damage user confidence?

Compared to other techniques for creating certificates, creating self-signed certificates is fairly simple. No complex procedures are required, and there is no dependency on a third party. In test environments or for applications that just require private recognition, self-signed certificates work best. “Private recognition” means the certificate won’t be recognized outside of the organization and will just be used on the device or within the company where it was created.

How to buy SSL Certificate?

1. Use ICANN Lookup to confirm your website information

Make sure your ICANN Lookup record is current and matches the information you’re providing to the Certificate Authority before submitting an application for an SSL certificate. Look up your name server, registrar details, and authoritative servers using the ICANN lookup tool.

2. Create the Certificate Signing Request (CSR)

The CSR provides data that the Certificate Authority (CA) will use to produce your certificates, such as your common name, organization, and country. You must first create a Certificate Signing Request before you can locate a certificate authority. You can accomplish this using your Server, cPanel, or an online CSR generator like DigiCert CSR Wizard.

3. Put the certificate on your website

Install the certificate on your website, and then finish. CPanel is the greatest tool for accomplishing this. You might not need to manually install the certificate if you purchased an SSL through your hosting company because it may already be there.

Is it possible to own a free SSL certificate?

Aside from Self-signed certificates, here are 5 factors to consider while installing a free SSL certificate issued by a CA:

Not for all: Free SSL certificates are not good for dedicated business owners and website owners, who should use cert type like Organization Validated or Extended Validation certificates.

For domain validation only: This is suitable for tiny websites and blogs that do not require data collection from visitors with minimal authentication.

Limited Validity Time -: A basic free SSL certificate issued by a CA has a validity period of 30 to 90 days, and website owners must renew the certificates regularly.

No Technical Support: Because it is free, consumers cannot anticipate technical support when problems arise. They might self-search on forums for advice and recommendations on how to resolve SSL-related issues.

No guarantee: In the past, there have been reports of free SSL certificates causing severe cybersecurity risks. When it occurs, the guarantee is used as a last chance to restore the company’s website or get offset.

Hope this article has helped you answer the question “What is SSL certificate and how does it work?”. There will be other steps to build a website for your business. If you need support, book a free consultation now.

March 13, 2023January 30, 2024

Branding Design – What A Branding Package Includes – Cost – Example

Branding package is a collection of offline and digital assets designed to establish your brand image, such as a brand logo, brand color, brand book, brand font, social presence, prints, mascots,… Each element in the package reflects a desired style that links all brand elements together and sends a consistent message across platforms. This is also known as brand identity design, branding elements design, visual identity, brand assets,…

1. Business logo design – what makes a great logo?

Creating a company logo is one of the first steps in building a branding package. A good logo requires being unique, relevant, and functional to deliver the brand message.

– Unique: Businesses have approximately 2 seconds to persuade potential users that their products are worth considering. A unique logo may rapidly capture the attention of visitors while also communicating a company’s story in an impressive way. Besides, it’s memorable. Because a creative logo is a tangibly, aesthetically beautiful element triggering positive recall about your brand.

Creative logo of Apple since 1977

– Relevant: Always stick to your industry and target audience. For example, if you are a toy company, whatever your positioning, remember kids love energy, fun, cuteness and bright. In advance, there may be some characteristics that don’t often go along. For example, “professional” v.s “adaptable”, “experienced” v.s “young”, “fast” v.s “sustainable”,… Make sure the logo clearly reflects your brand’s personality or at least does not confuse customers.

Top Kids toys logos – Hot wheels logo – Lego logo

– Functional: Last but not least, a coolest logo can be applied in many different ways, shapes, materials and situations. If one that can only be used in one size online, it limits the methods you may expose your business to the public. Using the best logo that can be resized, printed, transformed, or placed on multi-channels to adapt to any purpose.

Starbucks logo with multiple version

How to pick brand colors?

Branding color schemes can have 1-4 colors depending, but even a mono scheme requires some various shades for different purposes. After already know about your industry and target audience, there is 3 steps to build your brand identity color palette:

1. Pick your Primary: Usually, the primary color will be the color that represents the brand personality. Depending on the identifier, there will be from 1 to 2 colors selected as the primary color. For example, we see Facebook is blue and white, Netflix is red and black. Other colors in the palette must follow then.

2. Pick your Accent: An accent color is an added color, it usually contrasts or complements the primary color used. Accent colors are used for emphasis, to enhance a color palette, or to liven up or add excitement to an otherwise monochromatic scheme.

3. Pick your Neutral: Your neutral color will most likely be in the background, something designed to intentionally limit attention or relieve viewers. They are usually various shades of gray, beige, white, and off-white. Black is fine also, but be aware that it tends to dominate any color scheme and steal the spotlight.

Normally in design, the ratio between Primary – Accent – Neutral should be 60% – 10% – 30%. If you don’t know how to make a perfect color combination, use a color palette generator. Moreover, all other color rules throughout designing will be included in the branding package.

Tiktok color palette

Mcdonalds color palette

Snapchat color palette

Decorate your brand on social media with social media kit

Social branding is when your company strives to strengthen your tone of voice, brand identity, and mission across multiple channels. You’ll leverage everything from storytelling techniques to powerful visual identity to make a lasting impression and brand recognition on your customers. A branding package should include a social media kit or social media graphics design to set how your brand on social media looks.

These are some examples for social media brand guidelines of the best companies’ social presence. Let’s see their social media brand strategy:

Oreo Instagram – Social media branding design example

Adidas Instagram – Social media branding design example

Build brand style guide – hard but worth

Brand style guide, brand guideline or brand book is a guide and principles on the use of brand elements in the communication and manage your brand assets. This brand style guide will also point out what you shouldn’t apply to your brand identity elements. 3 why make a brand style guide important:

– Internal communication: Company employees, especially newbies, cannot understand 100% of their brand elements if only through the website or social media, and even their colleagues cannot spend hours explaining everything of brand identity design. So, a brand guideline will be an effective tool to convey brand story and personality to members.

Brand guidelines examples – Uber brand guideline

– Brand consistency: Designers often change some brand identities to adapt to different uses. Commonly, the black and white logo version is still used if the origin is not suitable. But what changes are acceptable, and what makes your brand recognition destroyed? The logo guidelines in the brand book would tell you.

Brand guidelines examples – Slack brand guideline

– Resource-saving: Because the major decisions have been made, creatives will spend less time discussing which way to take. A graphic designer, for example, will not have to test multiple typefaces, and a social media manager will not have to figure out which writing style.

Brand guidelines examples – Toyota brand guideline

Help users recognize you by creating a branding package with Officience. Request a pricing plan?

Officience brand guideline

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