No A.I. – 100% orange juice, declared Tropicana

Tropicana Removes the Letters "AI" From Their Name To Tropcn

Tropicana launched a limited-edition campaign featuring “Tropcn” orange juice, highlighting its focus on natural ingredients. This playful twist on their name subtly jabbed at the rise of artificial intelligence (AI).

To activate the campaign, they drove a cool, old van to CES, a major tech event in Las Vegas, and handed out orange juice bottles with the “a.i” missing. In this era dominated by all things artificial, Tropicana cleverly used its “low-tech” orange juice brand to stand out amongst the high-tech at CES, poking fun at the AI hype.

On Instagram, they used a fun Reel showcasing a Tropicana bottle spinning from “Tropicana” to “Tropcn.” Customers could also hunt for these limited-edition bottles at select Kroger Family of Stores for a chance to win a trip to Florida – the Tropicana’s hometown.

🎯Campaign results:
Over 17,000 sweepstakes entries
16,000+ Reel views
Major media coverage (CNN, Fox, CNET,…)

Curious about how to create engaging marketing banners like Tropicana’s? Follow Officience for more!

Image source: Tropicana

February 1, 2024March 12, 2024

2024 Graphic Design Trends

What are the graphic design trends in 2024? What is similar or different from previous years? This is a summary of 5 styles that are considered graphic design trends this year, including their concept, application and characteristics to identify them.

1. Y2K

What?

Y2K or Year 2000 (also known as Cyber Y2K, Futuristic Y2K, or Kaybug) is an aesthetic that was dominant in popular culture from roughly 1997 to 2004.

How?

– Fun, trashy

– Thick lines

– Heavy use of iconography

– More gradients

– Obnoxious colors

– Kitsch textures (such as plastic, metallics and faux fur)

Why?

– Trigger nostalgia and familiar feelings

– Relief uncertain fear that the future brings

– Connect with audiences on a relatable and personal level

2. Deeper dimensionality

What?

Depth perception is defined as “the visual capacity to comprehend the world in three dimensions (3D)”. Depth in graphic design is the capacity to sense separate layers and dimensions in your designs.

2023 Graphic Design Trends - Deeper dimensionality

How?

– Overlapping objects

– Layering transparent objects

– Linear perspective

– Contrast elements sizes

– Texture

– Light and shadows

– Gradients background

Why?

– Show products realistically

– More alive, more engaging, more engrossing

– Deliver message with less word

3. Expressive typography

What?

Imagine you are watching a poster of a horror movie with a bloody typograph. That’s when your mind is prompted by the concept but not the content of the text. That is the meaning of Expressive typography – a combination of typographic design and non-verbal imagery.

2023 Graphic Design Trends - Expressive typography

How?

– Color psychology

– Gestalt or non-language perception

– Abstract symbol

– Real-world application

– Customized font

– Movement, sound, temperature,… expression

Why?

– Reinforce the meanings of the text

– Convey sensitive messages subtly

– Avoid unpredictable misunderstandings among cultural gap

4. Maximalism

What?

Maximalism frees itself from minimalism’s constraints and allows for spontaneity. While minimalism talks to us in solemn and subdued tones, Maximalism shouts from a loud and wild celebration.

How?

– Quirky and pointless illustrations

– Daring and oversaturation tone

– Conflicting textures and patterns

– Fill up the space

– Multiple clashing fonts combined

– Scribbled drawings

Why?

– Immediately help catch, and keep the attention

– Aim to a youthful and bold audience

– One-of-a-kind

5. Loading animations

What?

Loading pages have been part of websites from the very beginning because they serve an important purpose – telling your website visitor that your site is, in fact, loading.

2023 Graphic Design Trends - Loading animations

How?

– Adorable and entertaining animations

– Logo or brand elements included

– Energetic effects (including jumping, shaking, rotating,…)

– Precise progress indicator

– Gameplay, informative content

– Inspiring or enticing words

Why?

– Have a little fun and decrease drop-offs

– Reinforce brand awareness

– Educate viewers on something during the waiting time

Content creator Hoàng Đào
Photo editor Tiến Hồ

Reference creativebloq.com
canva.com
envato.com
mockplus.com
webflow.com
smashingmagazine.com

January 31, 2024January 31, 2024

5 bước thiết kế bao lì xì công ty độc đáo

quà tết công ty thiết kế bao lì xì in theo yêu cầu

5 bước thiết kế bao lì xì độc đáo mang đặc trưng của thương hiệu, như một món quà Tết ý nghĩa thay cho những lời chúc mừng năm mới đến khách hàng và nhân viên.

5 steps to design unique red envelopes that showcase the brand’s characteristics as a meaningful gift in place of traditional Lunar New Year greetings to customers and employees.

1. Xác định chủ đề – Define theme

– Làm rõ mục đích và đối tượng mục tiêu
– Tổng hợp các ví dụ và tham khảo
– Lựa chọn chất liệu in

– Clarify the purpose and target audience
– Provide examples and inspiration
– Explore print material options

2. Kết hợp các biểu tượng đặc trưng – Incorporate symbolic elements

– Thu thập tất cả các hình ảnh liên quan
– Cân nhắc việc đề cấp các biểu tượng tôn giáo
– Hình ảnh con giáp hoặc số năm cụ thể sẽ giới hạn khả năng tái sử dụng

– Collect all relevant images fisrt
– Consider religious beliefs
– Specific zodiac symbols or numeral years will limit reusability

3. Cá nhân hóa với yếu tố thương hiệu – Personalize with branding

– Tên và logo công ty
– Biểu tượng mang tính nhận diện thương hiệu
– ulr hoặc mã QR cho CTA

– Company name and logo
– Brand-recognizable symbols
– ulr or QR code for CTA

4. Chọn bảng màu – Select colors palette

– Màu đỏ được ưa chuộng nhất dịp Tết
– Đỏ, vàng, xanh lá là 3 màu Tết đặc trưng nhất
– Chọn màu thương hiệu là không bắt buộc nhưng giúp nâng cao độ nhận diện

– Red is the most preferred color in Lunar New Year
– Red, yellow, and green are the 3 most characteristic colors
– Brand color is optional but helps enhance brand identity

5. Phác họa và vẽ máy – Sketch and digital painting

January 11, 2024January 11, 2024

Người Việt bị lừa trực tuyến vì “liều, ham và vội” – Theo GASA

Báo cáo về tình trạng lừa đảo trực tuyến tại Việt Nam năm 2023 vừa được phát hành bởi Liên minh Chống lừa đảo toàn cầu (GASA) và dự án xã hội Chống lừa đảo (Việt Nam) mới đây. Trong đó, 3 lý do chính khiến người Việt trở thành nạn nhân của các vụ lừa đảo trực tuyến: “Tôi bị thu hút bởi lời đề nghị” (22%), “Tôi đã chọn mạo hiểm” (19%), “Tôi đã hành động quá nhanh” (17%).

❗ Điểm lại các con số đáng chú ý:

– Lừa đảo trực tuyến ở Việt Nam năm 2023 lên đến 391,8 nghìn tỷ đồng

– 70% người Việt chịu đối mặt với các trò lừa đảo ít nhất 1 lần mỗi tháng

– 55% “rất tự tin” có thể nhận diện được các vụ lừa đảo

– 29% đã phải gánh chịu thiệt hại về tiền bạc, trung bình 18 triệu đồng trên mỗi nạn nhân

– 71% gặp phải lừa đảo thông qua Facebook, theo đó là Gmail (29%), Telegram (28%), Google (13%) và TikTok (13%)

– 2 hình thức lừa đảo phổ biến nhất là đầu tư và mua sắm (13%)

Nguồn: Liên minh Chống lừa đảo toàn cầu (GASA) và dự án xã hội Chống lừa đảo (Việt Nam). (2023). Báo cáo về tình trạng lừa đảo trực tuyến tại Việt Nam năm 2023

December 18, 2023December 18, 2023

1001 Free Christmas Fonts For Commercial Use

Free Christmas Fonts For Commercial Use -Download

Do you need fancy fonts for Merry Christmas? As experts in graphic design, we have a collection of the best Christmas fonts for both personal and commercial use. Download them and elevate your holiday greeting cards or Christmas messages for customers to the next level.

Link to Download

December 15, 2023December 18, 2023

Unwrap 15 Creative Christmas Promotional Design Ideas

This holiday season, take your marketing efforts to new heights with our collection of creative Christmas ads and breathtaking Xmas graphic designs. Be inspired by these successful brands, and amplify the impact of your advertisement on Christmas like never before.

Lacoste Christmas 2016 campaign

Lacoste Holiday 2016 campaign by Jean Paul Goude – Source: **lacoste.com**

The campaign featured the iconic Lacoste crocodile transformed into Christmas-themed topiary sculptures, meticulously shaped and trimmed from boxwood to resemble classic Christmas trees, reindeer, and even Santa Claus. This unexpected fusion of fashion and festive imagery created a striking visual impact.

Goude’s collaboration with Lacoste brought a fresh perspective to the brand’s image. By infusing his artistic flair, Goude reinvented the traditional holiday campaign, injecting it with excitement and creativity. The campaign’s visuals showcased a fusion of fashion, art, and storytelling, setting it apart from other campaigns in the same industry.

3 creative Christmas print ads from CADD

Cracker, Present, Bauble Campaign by **JWT**

The ‘Cracker, Present, Bauble’ professional campaign was launched in the United Kingdom in December 2011. It was developed by the ad agency JWT for the brand CADD and includes 3 media assets to spread the message of “Don’t drink and drive” while Christmas is just around the corner.

‘Valentine’s day – Anniversary, Birthday – Christmas by **Dylon**

This professional campaign titled ‘Valentine’s Day – Anniversary, Birthday – Christmas’ was published in France in March 2010. It was created for the brand Dylon, by ad agency Grey. This print medium campaign promoted its fabric dyes with the message “Give clothes a second chance.”

This Christmas Adopt by **Champion Pet Food**

This Christmas Adopt was created for Champion Pet Food by Porta Agency to spread the message of compassion and responsible pet ownership by urging people to adopt pets instead of purchasing them as gifts. The campaign emphasized the immense joy and companionship that pets bring to families, especially during the festive season.

In locations such as Toronto, the absence of snow on the ground in the middle of December has raised questions about the possibility of a snowless Christmas season. Stihl’s advertisement promoted their leaf blower, which remains essential for many households where snowfall is scarce. In a creative twist, they construct a Christmas tree using a pile of leaves to convey their message.

Unwrap more Christmas designs from popular brands

December 11, 2023December 13, 2023

How to animate a video – We successfully create a 2D animation to promote ourselves

Once upon a time, in a bustling creative hub, there was a remarkable animation studio called Creative Tribe. Fueled by passion and driven by imagination, they embarked on a journey to create a captivating promotion video for themselves…

Join us as we unveil the magical step-by-step animation process, revealing the secrets of how to animate a video and weave the enchantment of commercial cartoon advertisements and company video creation.

Start with an animated screenplay

Animation screenwriting involves crafting a narrative specifically tailored for the animated medium, utilizing visual storytelling techniques to captivate and engage audiences. It presents the story, including dialogue, actions, and character interactions, allowing for the creation of imaginative and compelling animation storylines, while also ensuring that everyone involved understands the sequence of events.

Create a storyboard

Storyboarding is a crucial step in the process of any professional video animation company. While a screenplay provides certain key visual instructions, a storyboard offers comprehensive visual interpretations. Put simply, when a storyboard artist creates the storyboard design, they must depict every single shot, camera movement, angle, and edit.

2d animation creating a storyboard examples

Design your own cartoon character

Character design is the process of fully developing a character’s feature, style, and color applied in animation production, games, and even brand mascot. Prior to starting the sketch, the artist must undertake extensive conceptual reference based on brand personality, key message and and even fundamental psychology.

Cartoon characters easy drawing - simple animation character design

Animate your illustrations with After Effects

After the whole completion of animation process steps above, you can now animate your illustrations, adding movement, transitions, and effects to transform them into dynamic and engaging visuals. Whether you’re aiming for a simple cartoon or more complex animations, After Effects provides the tools to unleash your creativity and produce stunning animated content.

We hope this step-by-step guide has provided you with valuable insights into the animation process for video creation. At Creative Tribe, our talented team is passionate about bringing your ideas to life through the magic of animation.

Meet our team
Moyo – Director
Hoang – Scriptwriter
Hieu – Animator
Van – Illustrator
and more teammates who gave a lot of feedback on this 😎

December 4, 2023December 4, 2023

Spread Cheer with Funny Christmas Captions and Messages for Corporate Clients and Customers

‘Tis the season to spread cheer and merriment! If you’re searching for witty and humorous Christmas captions and messages to use in your online communications, Christmas newsletters, and customer outreach, you’ve come to the right place. This article will provide you with a delightful assortment of funny Christmas captions and messages that will bring a smile to your corporate clients and customers.

1. Funny Christmas Captions for Instagram and Social Media Posts:

Add a touch of humor to your Instagram and social media posts with these funny Christmas captions. These witty phrases will not only engage your customers but also showcase your brand’s lighthearted and festive side. Spread the joy and laughter this holiday season with captions like:

“Jingle all the way… to our store! 🛍️🎅🎄”

“Santa’s favorite shop! 🎅🎁 Spread the cheer!”

“Sleighing the competition with our holiday deals! 🛷🎉”

“Tis the season to be shopping! 🎁🎄 Join the festive frenzy!”

“All we want for Christmas is to serve you with a smile! 😄🎄”

“Santa came early this year, and he left amazing discounts! 🎅🎁🎄”

“We’re decking the halls and our shelves with the best gifts in town! 🎄🎁”

“Oops! We accidentally turned our store into a winter wonderland. Enjoy the snow! ❄️🎅”

“Santa’s little helpers are working overtime to fulfill your Christmas wishes! 🎅🎁”

“Naughty or nice, our deals are here for everyone! 🎄🎁”

“We’re rockin’ around the Christmas tree with amazing offers! 🎶🎄🎁”

“Santa’s got nothing on our sleigh-full of savings! 🛷🎅🎁”

“Merry everything and a shopping spree! 🎄🛍️🎁”

“Treat yourself this Christmas, because you’re on the nice list! 🎅🎁😉”

“Wrap up your holiday shopping with us, and let the festivities begin! 🎁🎉🎄”

“We’re bringing the jingle and the joy to your holiday season! 🎶🎅🎄”

“Santa’s little secret: Our store has the best gifts in town! 🎅🛍️🎁”

“Tis the season to be shopping… and eating cookies! 🎁🍪🎄”

“Let’s sleigh this Christmas together! Join us for merry shopping! 🛷🎅🎁”

“Wishing you a holly jolly Christmas filled with laughter and amazing finds! 🎄🎅🎁”

2. Hilarious Christmas Messages for Corporate Clients:

Send a memorable Christmas greeting to your corporate clients with a dash of humor. These funny Christmas messages will not only express your warm wishes but also leave a lasting impression. Strengthen your business relationships with messages like:

“Wishing you a Christmas season full of laughter, joy, and the occasional strategically placed mistletoe!”

“May your holiday party be as epic as your quarterly reports!”

“Here’s to a Christmas filled with successful meetings and zero awkward office moments!”

“May your holiday break be filled with unlimited WiFi, strong coffee, and a healthy dose of procrastination!”

“Sending you warm wishes for a Christmas season packed with productive multitasking and perfectly timed coffee breaks!”

“May your holiday bonuses be as generous as your team’s hard work throughout the year!”

“Wishing you a Christmas filled with amazing client pitches and record-breaking deals!”

“May your holiday celebrations be as legendary as your company’s success stories!”

“Here’s to a Christmas filled with innovative ideas, collaborative brainstorming, and unlimited snacks in the breakroom!”

“Wishing you a ‘holly jolly ROI’ this Christmas and a profitable new year!”

“May your holiday season be filled with more ‘ho ho ho’ and less ‘ho hum’ in the boardroom!”

“Sending you warm wishes for a Christmas filled with productive conference calls and perfectly timed mic muting!”

“May your Christmas party be as legendary as your company’s end-of-year financial reports!”

“Wishing you a magical holiday season where every wish upon a star turns into a successful business venture!”

“Here’s to a Christmas filled with laughter, innovative strategies, and spreadsheets that magically balance themselves!”

“May your holiday break be as relaxing as a day at the beach… or at least as relaxing as a well-crafted out-of-office email!”

“Wishing you a Christmas season filled with successful client meetings and office celebrations that would make even the Grinch crack a smile!”

“Wishing you a holly jolly Christmas filled with laughter and successful boardroom karaoke sessions!”

“May your holiday season be as profitable as a Black Friday sale and as smooth as a well-wrapped present!”

“Here’s to a Christmas filled with office pranks, belly laughs, and successful collaborations in the year ahead!”

3. Engaging Christmas Newsletter Content:

Make your Christmas newsletter stand out with funny and engaging content that captivates your readers. Incorporate humorous anecdotes, witty holiday tips, or share a funny story related to your brand or industry. Keep your audience entertained and eager to read more, ensuring your newsletter becomes a must-read during the holiday season.

“Ho ho ho! Santa has a special delivery for you this Christmas. It’s a coupon code for 20% off your next purchase from our company. Use it before it expires. You don’t want to be on the naughty list, do you?”

“We know you love our products. That’s why we’re giving you a free gift with every order this Christmas. It’s a surprise, so we can’t tell you what it is. But trust us, it’s awesome. Just like you.”

“Merry Christmas from our company to you. We hope you enjoy this festive season with your family and friends. And don’t forget to treat yourself with our amazing deals and offers. You deserve it.”

“Christmas is a time to celebrate and share. That’s why we’re sharing with you our best tips and tricks to make the most of our products. Check out our blog and social media for more. And don’t forget to share your own experiences with us. We love hearing from you.”

“Christmas is coming, and we have a special gift for you. It’s not a physical gift, but a digital one. It’s a personalized video message from our CEO, thanking you for being our customer. Watch it here: [link]. We hope you like it.”

“Merry Christmas from our company. We hope you have a wonderful time with your loved ones. And don’t worry about anything else. We’ve got you covered. We’re always here to help you with any questions or issues you may have. Just contact us anytime. We’re your family too. ❤️

“Merry Christmas from our company. We hope you’re having a great day. And if you’re not, we have something that will cheer you up. It’s a playlist of our favorite Christmas songs. Listen to it here: [link]. And sing along with us. We’re sure you have a beautiful voice.”

“Merry Christmas from our company. We hope you’re feeling festive and joyful. And if you’re not, we have something that will make you feel better. It’s a quiz. How well do you know our products? Take it here: [link]. And see how smart you are. We bet you’re a genius.”

“Merry Christmas from our company. We hope you’re having a blast. And if you’re not, we have something that will make you happy. It’s a game. How many differences can you spot between these two pictures of our products? Play it here: [link]. And see how sharp you are. We bet you’re an eagle.”

“Merry Christmas from our company. We hope you’re feeling warm and cozy. And if you’re not, we have something that will make you comfortable. It’s a recipe. How to make a delicious hot chocolate with our products. Follow it here: [link]. And see how tasty it is. We bet you’re a chef.”

This Christmas, infuse your communications with laughter and merriment using these funny Christmas captions and messages. Whether you’re creating Instagram posts, sending greetings to corporate clients, or engaging with customers, a sexy design will bring joy and strengthen your relationships.

October 25, 2023October 25, 2023

Bad tech that harm women

Protect Women in Tech - Take lesson from 3 worst cases ever

This is a special occasion of Vietnamese Women’s Day. In the latest post, we have introduced 5 technologies that make women’s lives better. Today, we want to shine a spotlight on an urgent issue: the harmful impact of tech on women. Let’s take lessons from the 3 worst cases ever in this post.

Amazon AI Hiring Tool “Hates” Women

The Amazon team built computer programs in 2014 to review job applicants’ CVs to mechanize the talent search. However, their system taught itself that male candidates were preferable since the models were trained by observing patterns in CVs submitted over a decade that predominantly came from men.

As a result, it penalized resumes that included the word “women’s and downgraded students from two all-women’s colleges. Fortunately, Amazon has realized this bias and tried to fix it.

Apple “Sexist” Credit Card

This scandal broke out when a couple compared their Apple Card spending limits. Despite a better credit score, the wife’s credit line was 20 times lower than her husband’s. Their tweets caught the attention of thousands of people in similar situations.

The fact that even employees from Apple seemed unable to describe how the algorithm worked makes the investigation far more challenging.

China’s Deceptive Face-Scanning

In 2019, China’s Alipay added beauty filters to its face-scan payments system in order to adapt to its users’ demands. 60% of them thought they looked uglier on these cameras. It was thought to be a brilliant initiative, but it wasn’t.

Their beauty filters can make people look thinner, fairer-skinned, and more symmetrical than they are in real life, putting pressure on women to conform to unrealistic beauty standards.

October 25, 2023October 25, 2023

5 Tech Products Revolutionizing Women’s Live

5 Interesting Tech Products that Empower Women's Lives

My Safetipin: Women Can Move Around Without Fear

My Safetipin is the ultimate personal safety app that empowers women to prioritize their security on the move. With 9 key parameters, including Lighting, 360 Vision, View, Crowd, Police, Walk Path, Public Transport, Gender Usage, and Feeling, the app generates a safety score, allowing women to make informed mobility decisions.

My Safetipin revolutionizes data collection through 3 dynamic crowd-sourcing methods: auto-snapped photos from drivers’ vehicles, user ratings, and city-wide data. With over 500k audits and a presence in 16 countries, this app has been equipping women with knowledge, confidence, and peace of mind.

Empowering women’s safety has never been so accessible – ensuring every step taken is a secure one.

Shake2safety: Shaking saves women’s life

Shake2Safety is an SOS app that lets users send text messages to emergency contacts, share pictures with locations, and record audio in emergency situations. All this happens by just shaking the phone or pressing the power button 4 times.

Users can turn off or adjust the sensitive level of the shaking feature to avoid accidental activations. Plus, with quick access to the nearest police station, ambulance, or fire brigade, help is just a tap away, 24/7.

While the idea is truly amazing, the team behind Shake2Safety understands that challenges need to be addressed. With over 100K downloads on the Play Store, users are embracing the app’s potential. One user shared, “Living in an unsafe town, I desperately need an app like this to instantly reach my parents during emergencies. I am more than willing to pay for a subscription, but currently, the app crashes and becomes unusable.”

Gender Fair – Empower Yourself To Support Fairness

Gender Fair is a free app that provides users with a valuable looking glass into which brands and companies offer the most gender-inclusive spaces before buying a product or engaging with a company.

By simply scanning labels or searching for specific products, users can access information on over 5,000 companies. Gender Fair evaluates these companies based on five key criteria: Leadership & Opportunities, Employee Policies, Advertising & Communication, Diversity Reporting, and Social Impact.

Among the top-rated companies recognized by Gender Fair are industry leaders such as Mastercard, P&G, Microsoft, Johnson & Johnson, and many more, with their status subject to annual reevaluation.

Flo: Increase Chances Of Getting Pregnant

Female health has been overlooked, undervalued, and underfunded for far too long – and they deserve better. Flo is a period-tracking app that can help women increase their chances of getting pregnant by AI power, Ovulation tracking, Personalized fertility insights, and Community support.

Flo allows women to track their 70 different symptoms throughout their menstrual cycle. This information can be used to identify potential problems and help women plan their sexual lives to increase their chances of getting pregnant. This app can be integrated with other wearable devices as well, such as fitness trackers. This allows women to track their physical activity and other health data in one place.

With the motto “No one is left behind”, Flo today has built a strong community with more than 230M members and is available in 22 languages.

Yourcloset: Help Women Organize Their Wardrobes

Creating stunning outfits and making informed fashion choices, YourCloset is the perfect companion for women who want to maximize the value of their closets and unleash their personal style.

YourCloset offers a comprehensive set of tools to revolutionize your wardrobe management: closet organizer, search by color, size, brand, mix and match clothes, calendar,… Additionally, the packing feature simplifies travel preparations by adding your chosen outfits to your packing list.

This app has garnered over a million downloads and has become a go-to fashion assistant for women seeking to streamline their fashion choices.